Using Google Analytics to Measure Website Traffic

The measure of search engine traffic can be daunting, but it can also be a rewarding endeavor. Getting visitors to land on your website takes effort. It requires good judgement in melbourne images analyzing visitor data, and then using that data to increase visitor traffic. Many new website owners have the false illusion that once their website goes live, then everyone will rush to see it. It’s actually quite the opposite. When your website is launched, it sits in the middle of a vast ocean, like a tiny wooden boat. No one really knows that you’re out there. It is the effort of optimization that gets your website noticed by the public.

More Information On Measuring Traffic
One of the factors that you will encounter when using Google Analytics are called “Bounce Rates”. This factor is a measure of what visitors do once they land on your website. The goal is to get the bounce rate as low as you can. That means that if your visitors are interested enough about your website, then they will continue to visit other pages, and thus you will get a lower bounce rate. In other words, if someone were to land on one of your website pages, and they immediately leave your website, then the bounce rate is 100 percent.

The bounce rates are important even if you only have light visitor traffic. Your goal is not necessarily the volume of traffic that visits your website. It is more important to get quality traffic. Obviously the higher conversion rates that you receive, the happier you will probably be. If you only get two visitors to visit your site, and both of them buy something, then your conversion rate is 200 percent.

More On Keywords
Getting visitors to land on your homepage is great because this is the page where you probably spent the most time doing SEO. Once you get visitors to your home page you can start spreading out your keywords to get them to visit other pages on your website. If you do this correctly, then you could potentially get visitors to land on three or four other landing pages. Just make sure you have something to offer on any of these pages that you are doing SEO on. This is where you will have to use your own judgement and decide what pages are important to you for using as landing pages.

Look for phrases in your keywords using your Google Analytics. If you see that at least some of your visitors are using keyword phrases, then it might be best to leave these stay in your webpages. Over time, these phrases can steadily increase traffic. You also want to look at visitors that are coming to your site and not converting. You need to find out why they don’t convert. It could be that you are not providing them with enough clear information as to where they can buy what you are selling. Or they may not convert because they simply do not like your website. These are some of the problems that you need to deal with and to try and find a way to resolve them.

The Best Converters
Visitors that type in your company name are probably the best converters out there. They know what they want, and they know who they want to buy it from. Your typical SEO roadblocks will simply vanish. Usually when you are targeting a particular audience, the search engine results can vary quite a bit between geographical locations, and even the use of certain browsers have an effect on SEO. You may also encounter Google’s tracking data being different, depending on the person who is searching for something. This is where it gets into the complex world of algorithms that will not be covered here, or probably ever. These are factors that you have no control over.
Where would you expect your worst converters to be from? You may have correctly guessed people that visit your blog. It’s possible that they might buy something after visiting your website a few times, but I wouldn’t depend on it. They usually stop in to read an article or two on your website, and then they leave without buying.

Other Ways to Gain Success Beyond Search Engines
One area that I haven’t talked much about it what is called “Campaign Traffic” This is where your website is mentioned in places like social media networks, or Google Adwords. You could also consider campaign traffic as visitors that answered from some sort of local advertising, or maybe coupons that you promoted, either on your website, or in newspapers, etc. Find out how much traffic you got from these places to determine if it is worthwhile to pursue these paths, or to abandon them.
Focus on your Google Analytics again. It will tell you who is linking to your website. These are considered “Referring Sites”, and they can be considered a factor in measuring conversions. It is even better if the referring sites are bringing in traffic from their referrals.

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